Atari®, Astro Pop®, Flicks Candy®, Bonomo Turkish Taffy® and
Mini Cooper® have in common? They are all brand names that, once
upon a time, were big businesses and part of the public
vernacular, then died off and recently resurrected by loyalists
who couldn't see those iconic brands fade away. More and more
die-hard fans of some of the most iconic brands that faded off
are focusing on bring them back with a real passion, not just to
fit a corporate product mix.
Good trademarks are those that establish a strong and favorable
connection, in the minds of the consumers, between a specific
good or service and the source of that good or service.
Therefore, even when the product leaves the marketplace due to
company consolidation or because it was pulled off the market,
consumers still hold strong feelings and attachments to these
brands. In many cases, the loyal customers are the ones taking
charge and acquiring these brands, making sure the mistakes that
originally cause the brands demise won't be duplicated.
Strategic Marks, LLC, a company based in Irvine, CA, is one of a
handful of companies that wants to revive some of these
long-lost brand names since many brand icons are pieces of
"Americana" history and American popular culture.
Strategic Marks, LLC has
received the rights to the trademarks represented on this page
and is in the process of re-launching and re-establishing these
brands via in-house brand development and outside
licensing/partnership alliance model, with plans to focus on
e-commerce, private label, as well as offer special signature
products, and licensed/brand extensions.